Given that TikTok’s entertainment comes from creators, courting them to continue to build on the platform with an ad revenue share makes sense to agency execs.
The post Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform appeared first on Digiday…
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Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform
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