Passive churn accounts for anywhere from 20-60% of a publisher’s total churn base in any given period, per media and tech consultant. The post WTF is dunning? appeared...
Technology
Marketing Briefing: ‘Success is tied to its creators’: As TikTok offers ad rev sharing, it courts creators and recognizes its shift to entertainment platform
Given that TikTok’s entertainment comes from creators, courting them to continue to build on the platform with an ad revenue share makes sense to agency execs. The post...
Condé Nast Traveler’s global network of editors are writers and able to use their regional expertise to cover the travel industry closer than ever. The post With...
La Colombe Coffee Roasters is upping its media spend to fortify its first-party data and developing ‘custom cohorts’ The post Case Study: How CPGs are preparing for the...
With seemingly strange things happening in media from streaming struggles to advertising amid rampant inflation, marketers say there are no simple answers. The post...
The management at Raven Software, the Activision Blizzard subsidiary that develops Call of Duty games, has reportedly been trying to convince its employees to vote...
The parent company of Tinder and Hinge has sued Google. In a complaint (PDF link) filed Monday with a federal court in California, Match Group alleges the tech giant...
Uber is planning on tightening the purse strings this year. In an email to employees shared with CNBC, the ride-hailing firm’s CEO Dara Khosrowshahi said the company...
On the same day Russia celebrated its role in defeating Nazi Germany, many of the country’s online platforms were defaced in protest of the war in Ukraine. The...
Paramount+ has released the first trailer for Players, its long-awaited League of Legends mockumentary from American Vandal creators Dan Perrault and Tony Yacenda. Set...